Leading in Person: 6 Reasons to Communicate Face-to-Face

Posted by David Grossman on Wed,Aug 31, 2011

We all know how technology enables communication – email, voicemail, text message, instant message, Twitter . . . the list goes on. There are more than enough ways to communicate, and too often they add up to message overload for employees.

Face-to-Face Communication

That’s why when something is important, nothing compares to face-to-face communication. When a leader needs to inspire people—or move them to action—the best way to do it is to look people in the eye and tell them exactly what they need to know.

Communicating face-to-face sends a message before you say a word. People will not only hear what you are saying, they will perceive the greater meaning of your tone, voice inflection, emotion and body language.

Here are six good reasons for leaders to make the time to communicate face to face:

Demonstrate importance

Being there in person tells your audience they are important to you and the issue you are discussing is worth your time and theirs. Your focus will get people’s attention and increase the potential for your message to be heard.

Interpret thoughts and feelings

When you are face to face, you can see and respond to people’s reactions – like facial expressions and body language – as well as their tone of voice. Leaders have the chance to show they care by asking probing questions and actively listening to understand the audience’s perspective. This is especially critical when you need employees to adopt new behaviors to advance your goals, such as in times of change.

Enhance credibility and trust

Leaders need to build employee trust to be effective.  Face-to-face interaction allows you to share your strategy, explain it clearly, and answer questions honestly. Employees see how actions align with words, which enhances leaders’ credibility and trust.

Build relationships

Interacting directly with other leaders, managers and employees expands your network and establishes shared experience that can enhance future communication. It also helps create camaraderie that is the basis of cooperation and success across the organization.


Gather feedback

Meeting in person helps employees feel valued and gives them a chance to contribute input to organizational strategies and communication. It gives the leader a chance to confirm people’s understanding of key issues, identify gaps and encourage ongoing feedback and engagement.

Address sensitive issues

Finally, one of the biggest benefits of face-to-face communication is demonstrating respect for employees and a commitment to a successful outcome when you deal with a sensitive issue face to face. Whether you are providing specific feedback to increase their success or delivering a tough message, focus on your desired outcome and prepare by understanding the employee’s mindset and possible reactions. Ultimately your involvement means a lot and taking the time to meet can help turn a challenging conversation into a trust-building interaction.

What important or challenging issue in your organization should be handled face to face?


- David Grossman



describe the image

Download Our Newest Free eBook: The Mistakes CEOs Can't Help But Make....  And the Fixes They Can't Afford Not to Make.  What You Need to Do to Make Your Strategy a Reality,


In his newest ebook, The Mistakes CEOs Can't Help But Make...And the Fixes They Can't Afford Not to Make. What You Need to Do to Make Your Strategy a Reality, David Grossman puts leaders on the path to unprecedented effectiveness, efficiency and profits. 


Tags: Leadership Communication, Face-to-Face Communication, Communication Skills, Feedback/Trust

    About leadercommunicator blog

    What does it take to be a leadercommunicator?

    The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

    The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

    Subscribe by Email

    Going Slow to Go Fast eBook
    David Grossman - The Relationship Between Corporate Culture and Performance in the WSJ
    Take the Email-Free Vacation Pledge