Most Recent Articles on Employee Engagement

Employee Engagement and the Communicator’s Role

Posted by David Grossman on Mon, May 16, 2022

Establishing credibility and achieving employee trust and, especially, engagement is the ultimate prize for employers. This is true now more than ever as those team members serve as brand ambassadors with direct access to clients, customers and patients who (in today’s consumer-driven environment) are the ultimate decision-makers, meaning that engagement is directly connected to the bottom line and desired business outcomes.

Communicators Play a Role in Employee Engagement

Communications—and communicators—play a key role in the engagement process. Great communication can engage employees if it cuts through the clutter to speak directly to them, and no one is better positioned than communicators to know how to connect effectively with employees.

Read More

Tags: Employee Engagement, Internal Communication

5 Ways Leaders Can Drive Employee Engagement Today

Posted by David Grossman on Mon, May 02, 2022

Employee engagement is evolving, and leadership must evolve with it. Some call it the New Normal; others call it the New Better—with a wholly redefined employee experience. At The Grossman Group, we like to call it the New Reality. The fact is: workers everywhere have more leverage than ever before—and that likely isn’t changing anytime soon.

We need to think differently about employee engagement in the new reality. Engagement is an emotional connection employees have with their work, and that emotional connection brings all kinds of benefits. It helps employees feel more excited to come to work because they are connected to their colleagues and leaders and feel they are doing work that’s meaningful and interesting. It also often results in something extra—extra time, extra energy, extra brainpower. Employees go above and beyond with discretionary effort because they’re motivated to do so.

Read More

Tags: Employee Engagement, Heart First Leadership

Employee Experience: Definition, Strategy, and Best Practices

Posted by David Grossman on Mon, Apr 25, 2022

I was first introduced to the concept of employee experience more than 20 years ago during my time in internal communications at McDonald’s. The campaign was called “employment image” and was designed to improve the reputation of working in the restaurants. A significant problem was that the campaign didn’t have much credibility inside or outside the organization, and the concept was gaining limited traction – and then we had that “ah-ha” moment:

What we came to realize over time was that the best way to improve reputation as an employer was to improve the employee experience – in this case, what it was like to actually work for McDonald’s. When the brilliant minds on the operations side of the business got involved and saw how their efforts (e.g., improving quality, service, cleanliness and more) could deliver a positive impact, everyone benefited – most importantly, restaurant employees. After all, employees were the ones delivering (or not delivering) the brand promise to customers. Changing the reality of working for McDonald’s, focusing on ensuring we were meeting the needs of restaurant workers and making things easier for them, was the realization we needed to truly make a difference.

Read More

Tags: Employee Engagement, Internal Communication

4 Major Changes Impacting Internal Communications in Healthcare in 2022

Posted by David Grossman on Mon, Apr 18, 2022

The unprecedented shift companies are experiencing due to a staggering transformation of the American workforce is one of the biggest concerns facing employers today and is hitting healthcare especially hard as the industry ranks as the second-largest sector impacted by the Great Resignation. While we can’t control a global pandemic stretching the healthcare workforce even thinner than it already was, we can make a difference when it comes to change fatigue.

4 Key Factors Affecting Healthcare Employees and Organizations

Here are the four key factors and changes that are constantly creating ever-shifting contexts and engendering the employee insecurity and uncertainty (even fear) that directly impacts your organization’s culture and success.

Read More

Tags: Employee Engagement, Internal Communication, Communicating Change, The Great Resignation

Creating Useful Vision and Mission Statements

Posted by David Grossman on Mon, Apr 04, 2022

As we emerge from the tumult of the past two years, individuals and organizations are charting how the future will be shaped and look. More and more, we are seeing individuals evaluating how work fits into their lives rather than vice versa. Likewise, they are taking a very hard look at whether an organization’s values align with their own. Choices about staying at, going to or joining an organization are being driven by these reflections. In turn, organizations are finding the need to reevaluate and update their vision, mission and values.

Revisiting an organization’s foundational statements can always be useful. But, where to begin? Answering the following common question should help launch your efforts.

What’s the real difference between a vision and mission statement?

Read More

Tags: Employee Engagement, Company Culture

4 Ways Leaders Can Take Control of the Great Resignation

Posted by Kate Bushnell on Wed, Feb 16, 2022

Routine meetings with your team can give you important clues about their intent to stay and build a better employee experience.

These days, people aren’t just leaving their job because of the paycheck. Many are leaving because they don’t feel appreciated, they’re not feeling connected to the organization or its purpose, or they don’t see the value because what they’re giving is not in sync with what they’re getting. Showing genuine interest in your team and how they’re doing, asking the right questions, and listening with an open head and heart can go a long way to reinforce why employees should stay.

Read More

Tags: Employee Engagement, Guest Bloggers, The Great Resignation

New eBook – Holy Shift: Lead with Heart to Engage and Retain Employees During The Great Resignation

Posted by David Grossman on Mon, Feb 14, 2022

The trend of employees quitting jobs is like nothing seen before in history, with record numbers of employees leaving their roles for new opportunities today. No matter the reasons – including a desire for higher pay, better working conditions, or greater flexibility – the pain is real for employers. To quickly stem the tide, many leaders are now looking for fresh options to retain what they view as their company’s greatest asset – its people.

Read More

Tags: Employee Engagement, Free Downloads, Heart First Leadership, The Great Resignation

Culture Remains Most Important in an Era of Remote and Hybrid Work

Posted by David Grossman on Wed, Feb 09, 2022

Hybrid work leads to a greater level of satisfaction but does not impact turnover, according to a new study. The findings also indicate that fully remote work has no link to increased job satisfaction but actually with higher levels of intent to leave a company.

Given those findings, and our experience with clients, it’s critical to examine how remote work affects the level of engagement among your employees, which is a key driver for your success. Leaders need to be mindful that remote work, at varying levels, is not a strategy in of itself rather a component of the overall corporate culture.

Read More

Tags: Employee Engagement, Future of Work, Company Culture

7 Ways to Reinforce Change with Recognition

Posted by David Grossman on Wed, Feb 02, 2022

Celebrating jobs well done and thanking employees for extra effort are common ways organizations motivate and recognize their people, but it could be time to up your recognition game. When change is a constant and employees are looking for more from their employers, it’s good to have a meaningful recognition strategy that can support employees and help advance change.

Read More

Tags: Employee Engagement, Communicating Change, Heart First Leadership

Top Challenges for Communicators in 2022 & How to Solve Them

Posted by David Grossman on Mon, Jan 31, 2022

When asked, communication professionals identified their top strategic priorities, challenges and questions for 2022. The common attributions of mission-critical priorities included improving their use of communications tools and channels, aligning staff and skills to support business priorities, and driving reputation and building trust according to a recent survey from Gartner.

Top challenges included:

Read More

Tags: Employee Engagement, Leadership Communication, Internal Communication, Announcements

Content not found