PRovoke MediaMay 23, 2022
Agency People News In Brief
New people in new roles at Rubenstein, Finn Partners, Ninico, Grossman, M&C Saatchi and Relevance.
CHICAGO — Jason Greenspan has joined The Grossman Group as a senior VP and senior thought partner. Greenspan combines an extensive communication background with strategy expertise to drive large-scale transformation in big organizations. Prior to joining The Grossman Group, Greenspan was senior director of US internal communications with McDonald’s, where he led the team responsible for advancing McDonald’s core enterprise transformation across all facets of internal, executive, and franchisee / employee communications.
PoppuloDecember 17, 2021
12 Internal Communication Trends & Challenges for 2022
What's in store for workplace communication in 2022 after another year dominated by the epochal fall-out from Covid-19? And how can employee comms be deployed more effectively to meet the challenges organizations face over the next 12 months?
We put these questions to a stellar line-up of communication experts: Abhinav Kumar, Callie Baumann, Shel Holtz, Tchicaya Ellis Robertson, Bill Quirke, Victoria Dew, Katie Macaulay, Elizabeth Williams, Sinéad Bell, Megan Thomas, David Grossman, and Steve Crescenzo. Enjoy the read!
BananatagNovember 8, 2021
The 22 Best Internal Communications Blogs for 2022
It’s been over four years since I started this list of my favorite internal communication blogs. And I am still absolutely blown away.
The depth of thought. The effort. The heart. The insight.
It’s incredible. And it only keeps getting better.
I've scoured the internet once again, tapped Comms-unity (the Slack group for Internal Communication Professionals) to make sure I haven't missed any, all so that this year I can bring you 20 of the absolute best-of-the-best internal communication blogs out there.
Wally Bock's Three Star LeadershipOctober 11, 2021
Reading Recommendations Short Takes 10/11/21
There are, conservatively, 300 gazillion books published every year. No one has the time to list them, let alone read them or review them. That’s a problem because there’s a lot of value in many books that you may not hear about.
“Short Takes” is my small effort to highlight excellent books that you may not see fully reviewed. Here are mini reviews of Beyond Burnout: How to Spot It, Stop It and Stamp It Out by Suzi McAlpine, Maverick: A Biography of Thomas Sowell by Jason Riley, and Heart First: Lasting Leader Lessons from a Year that Changed Everything by David Grossman.
EntrepreneurSeptember 21, 2021
9 Best Practices to Improve Your Communication Skills and Become a More Effective Leader
Ineffective communication can affect productivity, company culture, individual and collective leadership and be the cause of working harder and not smarter.
David Grossman reported in “The Cost of Poor Communication” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.
FeedspotApril 8, 2021
Top 100 Leadership Blogs, Websites & Influencers in 2021
The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today's business climate. The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.
BananatagFebruary 18, 2021
The 21 Best Internal Communications Blogs for 2021
So this is my love letter to all my internal comms blogging comrades out there. Thank you for keeping me on my toes and raising the bar.
You make me better. You make communicators everywhere better. And you make this community awesome.
So in the spirit of helping you kick some booty, and to dish out some serious credit where it is due, let’s jump into my list of the best internal communications blogs of 2021.
workvivoDecember 26, 2020
50 Best Internal Communication Blogs of 2021
Luckily, you don’t have to figure things out entirely on your own. The best way to learn is from what other companies have done and what other people in roles like you are doing on a daily basis.
So we pulled together a hand-picked list of experts when it comes to Internal Communications.
This isn’t a fluffy list. These are the real IC professionals that we believe are at the top of their game when it comes to helping organizations reach those envious levels of engagement, and happy employees.
IT World CanadaDecember 10, 2020
Technicity GTA 2020: Stop worrying if remote workers are working and focus on creating a healthier experience, says Microsoft
The impact of the COVID-19 pandemic is foremost in the minds of CIOs and other business leaders as they consider what comes next. Jason Brommet, head of modern workplace and security for Microsoft Canada, says that heading into 2021, the mental well-being of employees, most of whom are working extended hours from home, is a critical issue that must be addressed.
IT World CanadaSeptember 24, 2020
Microsoft Ignite 2020: Teams to get new well being features to reduce stress
Microsoft’s key tool in connecting a distributed workforce is its Teams communication platform. At Microsoft Ignite, the company announced a slew of new features in Teams to reduce work-from-home stress and improve collaboration regardless of location.
MediumSeptember 8, 2020
How will we work in the post-pandemic world?
A PwC survey of flexible and distributed working within US financial services firms confirms many of the ideas currently being discussed about the future of these types of environments once the pandemic situation can be reasonably considered under control.
Business MirrorAugust 31, 2020
How our working styles will change after Covid-19
Since the pandemic started, almost everyone has been working from home—at least for those whose tasks can be performed from the house. And while some of us have returned to the workplace, or are going to do so in the near future, it is looking like remote working is here to stay. Covid-19 has certainly made it faster for more people to embrace the practice and realize its benefits.
World Economic ForumAugust 26, 2020
Is flexible working here to stay? We asked 6 companies how to make it work
COVID-19 has been a game-changer for offices and the way we work.
Remember the days when you could effortlessly walk over to a colleague and chat about a project? Many people are now used to doing this virtually – and although some of us will be returning to the workplace, it looks like remote working is here to stay in some form or other.
The San Diego Union-TribuneJune 26, 2020
Work-from-home is becoming permanent for many San Diegans. Is everyone on board?
After roughly 100 days camped out at dining room tables or propped up on pillows while Zooming from their beds, many white-collar workers across San Diego are slowly coming to a realization: working from home might actually be permanent.
Some think it’s because a post-pandemic world will never exist, and workers must be protected from health threats. Others say it’s more to do with business accounting, as saving money on rent is wise for any company in a shaky economy.
ConsumerAffairsJune 4, 2020
HR managers predict working from home will continue for at least another year
If you started working from home when the coronavirus (COVID-19) hit, chances are you’ll still be working there a year from now.
In a survey of human resource (HR) managers conducted by The Conference Board, 77 percent said they expect employees will still be working from home a year or more after the virus subsides.
ForbesJune 1, 2020
An 8 Point Discussion Guide For Developing A Return To Work Plan Amid Coronavirus
Virtually every company is focused on figuring out just when and how to return to “the workplace” amid this novel coronavirus pandemic. While many have decided to continue working from home for an extended time (through 2020 or possibly permanently), most are grappling with the question of what a return to work will look like in this new era. While the Centers for Disease Control and Prevention, U. S. Equal Employment Opportunity Commission and individuals states have all issued general guidance for returning safely, there is no one-size fits all solution and most companies are left to patchwork a specific plan to suit their individual business needs and organizational culture.
Chicago Sun-TimesMay 22, 2020
Chicago’s new normal: How reopened workplaces will look different due to the coronavirus pandemic
It’s hard these days to even look at an elevator button the way we used to. Now, we shudder — people touch those things!
Not many are eager to get back to riding a packed Blue Line L train to work or even sharing a crowded sidewalk downtown. Standing in line at a food hall on your lunch break no longer is an appetizing prospect. Nor is sharing the office kitchen.
Agility PR SolutionsMay 22, 2020
Employees put the brakes on returning to offices—nearly half now want to WFH permanently
The “new normal” has taken a “new” twist. For decades, the privilege of working from home seems like it has been largely reserved for elite, white-collar workers. In a matter of weeks, the COVID-19 crisis forced millions more workers into remote work—and a recent survey finds that many prefer keeping that arrangement.
About half (48 percent) of employees working from home now say they’d like to continue working from home, according to a new employee survey from The Grossman Group, a Chicago-based leadership and communications consultancy. The research reveals that many employers were surprised by how quickly employees adjusted in the early days of COVID-19, which prompted these survey questions about employee preferences and whether remote working options should expand.
TecHR SeriesMay 18, 2020
Nearly Half of Employees Now Working from Home Want to Stay Remote, Study Finds
For decades, the privilege of working from home has been largely reserved for elite, white-collar workers. In a matter of weeks, the COVID-19 crisis has forced millions more American workers into remote work, and a recent survey finds that many prefer keeping that arrangement.
Forty-eight percent of employees working from home now say they’d like to continue working from home, according to a new employee survey from The Grossman Group, a Chicago-based leadership and communications consultancy.
LaddersMay 13, 2020
Twitter says employees can work remotely forever. Here’s what workers think
Imagine never having to return to the office? That’s about to happen to some Twitter employees.
The social media giant reportedly is allowing workers to work from home permanently in response to the coronavirus pandemic, Buzzfeed News reported, citing en email Twitter CEO Jack Dorsey sent to employees Tuesday. The report noted that some jobs will require in-person attendance.
Human Resource ExecutiveDecember 6, 2019
Is it time to energize the town-hall meeting?
With the 2020 presidential election cycle already well in motion, town halls have been in the news of late on the Democratic candidate side of the aisle.
The town-hall concept is also alive and well within certain company cultures, according to the Grossman Group, which recently published a new e-book called Make the Most of Your Town Hall: 10 Ways to Unleash the Power of Your Team.
The StandardJanuary 15, 2018
How thinking like a CEO will make you succeed in PR
It is this insight, that David Grossman, ABC, APR, Fellow PRSA, CEO of the Grossman Group, shares in his article, How to Think Like a CEO: Become a Better Leader, published in The Public Relations Strategist.
He says that understanding how CEOs think, their practical behaviours and skills that work for the most effective leaders can shape one into a strategist, which is critical to be more effective, productive and be able to influence others to get results.
PoppuloDecember 19, 2017
9 Top Hopes and Trends for Internal Communications in 2018
This time last year, when we looked at what might be exercising internal communicators in 2017, topics included video, data & measurement, engagement, ESNs, outcomes instead of outputs, and Virtual Reality. It didn't seem likely at the time, but VR's star has shone a lot brighter since then, and we're going to be hearing a lot more about it, as well as AR and AI, in 2018.
Fast CompanyNovember 2, 2017
The Five Things That Trustworthy Bosses Have Mastered
Surveys show that more than half of employees don’t trust their companies. Here are some ways employers can change that.
When employees lack trust, they’re less engaged and more likely to leave–both big problems for companies trying to innovate, retain talent, and grow, says David Grossman, founder of The Grossman Group, a Chicago-based leadership and internal communication firm.
Switched On LeadershipIssue #46 - September 18, 2017
Interview with David Grossman on Respectful Authenticity: Bringing Your Best to Work and Bringing Out the Best in Others
Hello, and welcome to Switched on Leadership. I’m Christele Canard and I have great pleasure in introducing my guest today, David Grossman. David is a recognized authority on communication and leadership. He’s an author, sought after speaker, and advisor to Fortune 500 leaders. He’s the founder and CEO of the Grossman Group, an award-winning Chicago-based strategic leadership development and internal communications consultancy.
David joins us today to talk to us about the need for authentic and courageous leadership and communication in the workplace.
Access in the app and get a FREE 3 month subscription
FeedspotSeptember 11, 2017
Top 30 Communication Blogs and Websites on the Web
The Best Communication blogs are selected from thousands of top Communication blogs in Feedspot's index using search and social metrics.
These blogs are ranked based on Google reputation and Google search ranking, influence and popularity on Facebook, Twitter and other social media sites, the quality and consistency of posts, and Feedspot’s editorial team and expert review.
David Grossman's leadercommunicator™ blog is honored to make the top spot.
CMOEMay 30, 2017
The Top 100 Socially-Shared Leadership Blogs Of 2016-2017
Every year, CMOE sets out to find the top leadership blogs on the Internet. The top leadership blogs are ranked by the total number of social-shares that each blog gets during the selected time period.
This year we're honored to say, not only did our CEO & Founder, David Grossman's leadercommunicator™ blog make the list, but it's #26.
How to Make Your Leader’s Content More Authentic
In June I attended the IABC World Conference, in New Orleans. I listened to a presentation by David Grossman from the Grossman Group, they specialise in leadership, communication and employee engagement. David facilitated a session on ‘helping leaders be more authentic.’
JIM LUKASZEWSKI America’s Crisis GuruMay 26, 2016
Fascinating Practitioners: Trusted Advisors You Should Know — David Grossman
A remarkable practitioner you should know, David Grossman, Founder and Chief Executive of The Grossman Group based in Chicago.
David and I have known each other for many years. He first came to my attention when I heard him speak about his work in internal communications and leadership development at McDonald’s. In the following conversation, he talks about a variety of interesting topics and ideas, particularly his intellectual and professional commitment to developing authentic leaders in our profession.
The Wall Street JournalFebruary 21, 2016
The Relationship Between Corporate Culture and Performance
Corporate culture has long been linked to company performance, but how exactly are the two related? A recent study suggests the relationship is strong, but nuanced.
For instance, a positive corporate culture—one that engages and motivates employees—helps a company’s bottom line, according to the study of car dealerships by a group of university and corporate researchers. But the reverse apparently isn’t true: A company’s success isn’t enough to ensure a positive culture, the researchers found—and companies that succeed without a positive culture are likely to see their performance decline.
Marginalia Future of Work MagazineOctober 25, 2015
No Cape Needed – How to Improve Leadership Comms
David Grossman's new book promises the simplest steps to improve your leadership style. Gloria Lombardi reviews.
Through interactive infographics, inspiring tips and advice from CEOs, lists for easy reading and quick references, David Grossman’s new book ‘No Cape Needed‘ becomes an enjoyable and useful read for internal communicators and business leaders alike.
Fast CompanyAugust 26, 2015
10 Ways To Become A Better Listener
As with any skill, active listening takes practice. Get started by following these 10 easy steps from David Grossman before, during and after your next big work meeting.
Crain’sJune 6, 2015
Want to get rid of email? These companies are doing just that.
With mounting evidence that constant email checking disrupts the flow of the workday, more companies are clamping down, especially when it comes to internal communication. David Grossman explains how to communicate more effectively rather than simply cut down on the number of messages.
Realizing LeadershipNovember, 2013
Twelve Tools and Tips for Communication that Drive Results
Communication and leadership go hand-in-hand. Leaders have to be good communicators to inspire and motivate those they lead to ensure the best results possible. David Grossman outlines twelve communication points that drive results.
TodayMay 6, 2013
Good boss, bad boss: 2 in 10 say manager hurt career
A good boss can make your career, but a bad boss can make your life miserable — and a new survey finds that plenty of Americans have learned that lesson the hard way.
The Public Relations StrategistMay 1, 2013
Making smart decisions:
How to listen so your employees talk
You’ve made time to share your expectations. You’re planning your communications to ensure your message is received and understood. How are you gathering data and intelligence from your employees, peers and bosses to make smart decisions?
Market WatchMarch 13, 2013
The Wall Street Journal
The Globe and MailDecember 19, 2012
Tips for how to ditch your work e-mail over the holidays
Probably the toughest thing as the holidays approach, besides picking out perfect gifts for those closest to you, is figuring out how to handle e-mail over the period away from work. If you’re able to take a chunk of time off — not everybody, of course, can — you have to decide how much contact you want with work and analogous obligations over the holidays.
CBS NewsJuly 3, 2012
Vacation? Leave your email at the office
(MoneyWatch) COMMENTARY Vacation is a stressful time of year — despite the break you’re about to get from the office, you’re probably stressed about the volume of email that will flow in while you’re away. Some people deal with the load by constantly checking and responding to mail while on vacation — which is actually no vacation at all.
CIO InsightJune 11, 2012
IT Management Slideshow:
Reply to All: Bad Email Creates Workplace Strife
Love it or hate it, work email isn’t going anywhere any time soon. And while it remains an efficient way to get feedback, collaborate and share information, productivity is interrupted on a daily basis by e-etiquette lapses.
Tech CrunchJune 18, 2012
SaneBox Now Has A Solution For The Enterprise Email Overload Crisis
Enterprise users get more than their fair share of unimportant email. To help this problem, SaneBox, a time-saving email product, is now targeting in the enterprise space.
CIO InsightJune 15, 2012
Silicon RepublicJune 13, 2012
Ban is wrong approach to email overload (infographic)
Even though middle managers typically spend 100 hours a year on irrelevant email, eliminating or limiting internal email to employees is a misguided strategy, suggests research released by LCWA Research Group and communications consultancy The Grossman Group.
Los Angeles TimesJune 12, 2012
New app can determine if email content is good, bad or neutral
Researchers at the University of Portsmouth in Britain have developed a new app that will color code your texts, tweets and emails, letting you know if the information they convey is good, bad or somewhere in between.
Business News DailyJune 11, 2012
Employees Want Pointless Emails Banned
Workers say they are getting too much email and they want their employers to help rein it in, new research finds.
The Chicago TribuneApril 1, 2012
Outside Opinion: Goldman Sachs: A warning for every leader, everywhere
Action, not words, best demonstrate financial firm's commitment to its clients
If your employees were to write an op-ed about you or your organization, what might they say? What do you aspire to have them say, and how are you leading with your actions to get those results?
The Public Relations StrategistMarch 22, 2012
The Goldman Sachs Op-Ed: A Warning for Every Leader, Everywhere
If your employees were to write an op-ed about you or your organization, then what might they say? What do you aspire to have them say and how are you leading with your actions?
Eric Jacobson On Management And LeadershipFebruary 25, 2012
Taming The Email Monster
According to internal communication expert and consultant David Grossman of The Grossman Group, and as recently reported on NBC Nightly News, workplace email is out of control.
Chicago TribuneDecember 18, 2011
Banning email at work: What message is it sending?
Effectiveness of the common communication tool debated.
“Just shoot me an email.”
It’s a phrase frequently used in the workplace, but how effective is the tool for today’s business needs? Chief Executive Thierry Breton of Atos, a French technology firm with 74,000 employees in 42 countries, has his doubts.
Force for Good CommunicationsDecember 10, 2011
Few employees are truly engaged or know the strategy; Great internal communication sets winning companies apart
In a hyper-competitive world and in a weak economy, companies need fully engaged employees who understand and buy into the corporate strategy. So there's a shockingly huge opportunity at most companies in America today...
Roundtable TalkOctober 17, 2011
Up your communication impact with David Grossman, The Grossman Group
I’ve said it before and I’ll say it again. 90% of problems that I see happening in the workplace typically boil down to some kind of communication issue. Close to twenty years ago, I was introduced to the “fact” that when it comes to the impact of a communication message, only 7% of our message is verbal (the words you use). 38% is vocal (your tone of voice) and 55% comes down to your body language. With the abundant use of email to “solve” basic misunderstandings, no wonder so many problems escalate.
HMA Public RelationsSeptember 01, 2011
You Can’t NOT Communicate
Some time ago, David Grossman, ABC, APR, Fellow PRSA, sent me a copy of his book, You Can’t NOT Communicate.
Much of the book focuses on employee communications, offering an excellent collection of tips and approaches to communicating in a way that can help leaders differentiate themselves.
August 3, 2011
Lessons in leadership communications
You Can't Not Communicate 2 is the latest offering from David Grossman, ABC, APR, Fellow PRSA. Is this insightful book worth taking to the beach this summer?...
July 1, 2011
Q&A with David Grossman: How to improve communication
How can business leaders best evaluate their communication efforts and identify areas that require improvement?
Most organizations already have data that leaders can use to understand the current state of communication such as an engagement survey or communication climate survey...
January 15, 2011
Reach Communications & Leadership Expert David Grossman Via His New App
If you haven't engaged with David Grossman's website, Blog and incredibly useful eBooks, make a point of checking them all out at his website for The Grossman Group. David just launched his new App, called "Ask David." Via the App, David promises to bring his communications industry expert advice and wisdom right to your fingertips.
December 08, 2010
Lucky charms for enchanting customer experience
Either it’s the holiday season that makes me think of freshly-baked bread and pies or I am just hungry and my brain needs glucose, but my next example also involves a culinary tradition. It comes from The Grossman Group, a consultancy that specializes in strategic leadership, internal communication and delicious Grandma Elsie’s Famous Pumpkin Chiffon pies, which The Grossman Group makes for their in-town clients every Thanksgiving as a sweet way to say “Thank you.” Their out-of-town clients get the ingredients and the recipe in the mail to make their own pies. And all other lovers of pies and communication can get the famous recipe on The Grossman Group website. Now, that’s a treat and treatment that customers can appreciate.
September 18, 2010
How To Improve Your Internal Communication Skills
Here is this week's book recommendation. It's a quick read, yet power-packed with useful tips for communicating effectively -- tips you can start to use tomorrow. And, the eBook is free!
September 14, 2010
What to do when you can't NOT Communicate
Communication is a learned skill. We’re all born with the ability but it takes real practice to be good at it. So opined David Grossman, Founder of the Grossman Group, an award-winning Chicago PR firm.
Do I agree? Oh yes.
September 11, 2010
This Week's Book Recommendation
Here is a book by David Grossman that I learned a lot from and recommend to leaders and managers...
August 26, 2010
Communications...pondering why we are so bad at it
I’m a member of the Communication Professionals group on LinkedIn and saw an interesting question posted by David Grossman. David asked: With so much written about communications and its importance, why are we so bad it? I posted some thoughts and liked what I wrote so left it there and am duplicating it here with credit to David for those of you not in the group or on LinkedIn
Chief MarketerJune/July, 2010
Chief Marketer recently asked David Grossman and his industry colleagues, “What is your favorite mobile app, for business or personal use, and why?” Find out what they said...
July 21, 2010
Why Leaders Can’t NOT Communicate – Even as a Mortgage Company CEO
At the July PRSA Houston Workshop, David Grossman, president and founder of The Grossman Group, practically laid it out for me. Speaking on the subject of executive communications, Grossman said many executives have no idea how to communicate, often having been promoted for other reasons. However, while my company’s CEO prefers to handle much of the internal communication himself, he seems to have a natural handle on many of the ideas Grossman shared. That’s not to say his expertise is common knowledge. I know my college courses focused primarily on what we say to the public rather than maintaining corporate morale.
July 16, 2010
Three Things I Do to Improve My Communication Abilities
In The Public Relations Strategist, I recently read an article called: “Leading in Tough Times” by David Grossman (APR, Fellow of PRSA, and CEO of The Grossman Group). The article had several bits of interesting information, but one point stuck with me. Grossman points out that just because you write or talk doesn’t mean that you are communicating.
“If your audience isn’t understanding you, then it doesn’t matter what you are saying. Communication happens in the mind of the listener,” Grossman writes. In other words, the difference between writing and communication is how well you’ve reached your audience.
May 22, 2010
Use This eBook To Improve Your Communication
The former director of communications for McDonald's, David Grossman, now a leading consultant, speaker and author has released a free eBook about how to communicate effectively. Titled, The Leader Differential: Five Steps To Thrive (Not Just Survive), it's ideal for any leader or manager who wants to brush up on his/her communication skills.
The Holmes ReportApril 08, 2010
Employee Communications Agency of the Year: The Grossman Group
OnWisconsin magazineSpring 2010
“Bookshelf: Spring 2010”
IMC JournalDecember 2009
“IMC Students Publish Journal of Integrated Marketing Communications”
May 20, 2009
Consultant Says Leaders Should Communicate More With Employees
Coping with tough times means communicating with employees–and too many top executives aren’t doing a good job.
That’s the word from David Grossman, CEO of DG&A, a leadership and communications consulting firm.
“Unfortunately, in general, senior leaders are not communicating as much as they could be or should be,” he stated. “If I look back a little bit, before these crazy economic times, leaders weren’t communicating then either. Studies indicate employees feel they don’t understand where the company is going and what’s happening inside the organization.”
Chicago TribuneApril 6, 2009
“In uncertain economy, communication is key to keeping employees, clients at ease”by Ann Meyer
The Holmes ReportMarch 2, 2009
“dg&a to Share Employee Communications Tools via Certification Program”
PR WeekMarch 2009
“Market Focus: Employees serve as good advocates”
TMACWORDSSeptember 28, 2007
“The Accidental Communicator”
PR WeekApril 23, 2007
2007 ABR: DG&A
As PRWeek's Small Agency of the Year, DG&A is focusing on moving to what David Grossman, the firm's president, calls "the next level" - a goal that he sums up in terms of getting deeper into the organizations his agency serves, and engendering leadership skills.
"Those [business leaders] on the front lines of communication, that need the most direction, are often being led by those [with] the least ability," he says.
March 8, 2007
PRWeek Awards: Small PR Agency of the Year
While DG&A entered its sixth year of existence with a number of quantitative goals, those successes hinged much on its qualitative goal: rebranding from David Grossman & Associates.
DG&A explained that the rebranding was symbolic of its transcendence from a boutique agency based on the founder to a growing firm with a cadre of expert communicators.
PR WeekMarch 06, 2003
Boutique PR Agency of the Year 2003
When David Grossman left his job as communications director at the McDonald's corporation, he had three ideals in mind for his new PR firm: “Tackle challenging, strategic business problems; work with smart, talented people; and have a great time doing it.”
The judges could only conclude that he has succeeded in every respect in this, only the agency's second full year of business. In 2002, the firm's revenue was up 130% from 2001, which saw revenue of $558,384. The firm has a 78% retention rate among its 32 clients, ranging from Grossman's former employer McDonald's, to Exelon, Chicago's Museum of Science and Industry, and Munich Trade Fairs North America.