Employee Communications Agency of the Year: The Grossman Group
April 08, 2010
Whether because employee communications programs are more often run out of human resources departments than corporate communications, or because the majority of public relations firms have failed to address the strategic internal needs of their clients, employee communications remains a great source of untapped business opportunity for the bulk of the PR industry. But not for The Grossman Group, which has developed a suite of proprietary tools and methodologies designed to help clients address some of their most critical challenges: facilitating changes in leadership at the C-suite level; introducing new ways of doing business, including global performance management systems, customer focus, new cultures and employee behaviors; measuring the communications effectiveness of communications functions and leaders; and tackling tough business imperatives such as improving compliance and environment, health and safety, and challenging long-standing cultural norms. Celebrating its 10th anniversary in 2009, the firm formalized many of its employee communications methodologies while continuing to serve a roster of clients that includes CVS/Caremark; Heinz; Johnson Controls; Lilly; Lockheed Martin; McDonald’s; Microsoft; and Rockwell Automation.
The full list of Specialty Agencies of the Year winners is available here